Lifestyle Shopping Village Programme

Founded in Beijing 2014. BIFU is an "Urban Oriental" women's wear brand.

It combines traditional Chinese silhouettes with modern architectural tailoring, dedicated to presenting Chinese new-luxury fashion and the spirit of life aesthetics that integrate oriental classical beauty with urban modernism. The cultural accumulation of the East and the immersive urban life experience – "Urban Oriental" – has long been engraved in the genetic code of bifu brand. Lingering between the past and the present, it traces the restraint of a hidden oriental charm.

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