LONGINES

LONGINES unveils its new Home of Elegance campaign, bringing together all of the brand’s Ambassadors of Elegance for the first time: Kate Winslet, Eddie Peng, Jennifer Lawrence, Henry Cavill, Zhao Liying and Yosh Yu. Set within a warm and authentic environment, the campaign celebrates elegance as a shared expression of confidence, character and individuality. Each ambassador brings a unique perspective, reflecting the diverse yet timeless values that define LONGINES and its philosophy that “Elegance is an Attitude.”

LONGINES推出全新「Home of Elegance」廣告企劃，首次匯聚品牌所有優雅形象大使，包括Kate Winslet、彭于晏（Eddie Peng）、Jennifer Lawrence、Henry Cavill、趙麗穎（Zhao Liying）及于適（Yosh Yu），共同演繹品牌對優雅、自信與真我風格的詮釋。在充滿溫度與真實感的空間中，來自不同文化背景的大使以各自獨特魅力展現優雅精神，體現LONGINES「Elegance is an Attitude」的核心理念。

Alongside the campaign, LONGINES introduces the completely redesigned THE LONGINES MASTER COLLECTION Building on more than two decades of success and the brand’s rich watchmaking heritage, the renewed collection reinterprets classic elegance through contemporary design. The new line includes refined three-hand models, chronograph moonphase models and, for the first time in the collection, THE LONGINES MASTER CHRONOGRAPH MOONPHASE. Featuring redesigned cases, concave bezels and distinctive barleycorn-pattern dials, the timepieces combine technical excellence with timeless aesthetics. From essential everyday models to sophisticated complications, the new LONGINES MASTER COLLECTION embodies LONGINES’ commitment to precision, craftsmanship and enduring elegance, reinforcing its status as one of the brand’s most iconic collections.

配合全新企劃，LONGINES隆重推出全面革新的MASTER COLLECTION系列。承襲品牌逾190年的製錶傳統，新系列以現代設計重新詮釋經典優雅，涵蓋三針腕錶、月相計時腕錶，以及首次加入系列的CHRONOGRAPH MOONPHASE單按鈕計時腕錶。全新作品採用重新設計的錶殼結構、內弧形錶圈及標誌性麥粒紋錶盤，兼具精準性能與細膩工藝。由經典三針款到複雜功能時計，MASTER COLLECTION持續展現LONGINES融合傳承與創新的製錶精神，續寫品牌優雅新章。

Meanwhile, among the new LONGINES MASTER COLLECTION models, the new MASTER CHRONOGRAPH MOONPHASE has been selected as the Official Timepiece of the 2027 LONGINES Hong Kong International Horse Show, further highlighting LONGINES’ longstanding connection with the world of equestrian sport. We invite you to visit the new Longines pop-up boutique at the Shopping Village to discover the collection up close and experience the true elegance of Swiss watchmaking craftsmanship.

此外，在全新MASTER COLLECTION系列中，嶄新的 MASTER CHRONOGRAPH MOONPHASE 更獲選為 2027 年香港國際馬術盛典官方指定腕錶，進一步彰顯LONGINES與馬術運動悠久而深厚的聯繫。誠邀您親臨位於 Shopping Village 的LONGINES期間限定專門店，近距離探索此系列傑作，感受瑞士製錶工藝與優雅設計交織而成的真正時計魅力。